Legal
Cookie Policy
A clear explanation of the cookies our website uses, why they are placed, and how to manage them.
Last updated: 1 January 2026
1. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites function correctly, improve performance, and provide information to the site's operators. Cookies do not contain personal information such as your name or bank details; however, they can recognise your browser across visits.
Similar technologies, such as pixel tags (also called web beacons), operate in a comparable way and are covered by this policy. Where we refer to "cookies" below, this includes pixel tags unless we specify otherwise.
2. How We Use Cookies
The Selasih Finance website uses cookies for the following purposes:
- To ensure the website functions correctly and securely
- To understand how visitors navigate and use our site, so we can improve the experience
- To measure the reach and effectiveness of our programme promotions
- To remember your cookie preferences when you return to our site
We do not use cookies to collect information that identifies you personally beyond what you have provided to us through an enquiry or registration form. We do not sell or rent cookie data to third parties.
3. Cookie Categories
We organise our cookies into three categories:
| Category | Purpose | Consent Required? |
|---|---|---|
| Essential | Required for the website to function. These enable navigation, form submission, and security features. | No — these are always active |
| Analytics | Help us understand how visitors use our site through aggregated, anonymised data. We use Google Analytics 4 for this purpose. | Yes — activated on consent |
| Marketing | Used to measure the performance of our educational programme promotions. Placed by Facebook Pixel and Bing Ads tracking scripts. | Yes — activated on consent |
4. Specific Cookies We Use
| Cookie Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
sf_cookie_consent |
Selasih Finance | Essential | Stores your cookie consent preferences | 1 year |
_ga |
Google Analytics | Analytics | Distinguishes unique users and sessions; used to generate aggregated visitor statistics | 2 years |
_ga_* |
Google Analytics | Analytics | Maintains session state for Google Analytics 4 | 2 years |
_fbp |
Meta (Facebook) | Marketing | Used by Facebook Pixel to measure the performance of programme promotion campaigns | 3 months |
_uetsid |
Microsoft (Bing) | Marketing | Used by Bing Ads to attribute conversions and measure campaign effectiveness | 1 day |
_uetvid |
Microsoft (Bing) | Marketing | Used by Bing Ads to track visitors across multiple sessions | 16 days |
This list reflects the cookies currently in use on our website. We will update this table if additional cookies are introduced.
5. Managing Your Cookie Preferences
When you first visit our website, a cookie notice will appear at the bottom of the screen allowing you to accept or decline non-essential cookies. You may update your preferences at any time by clearing your browser cookies and revisiting the site, at which point the consent prompt will appear again.
You may also manage cookies directly through your browser settings. Most modern browsers allow you to view, block, or delete cookies. Please refer to your browser's help documentation for instructions:
Please be aware that disabling certain cookies may affect the functionality of our website.
For analytics cookies placed by Google Analytics, you may also install the Google Analytics Opt-out Browser Add-on.
6. Third-Party Cookies
Some cookies on our website are placed by third-party services, including Google (Analytics), Meta (Facebook), and Microsoft (Bing). These services have their own privacy and cookie policies, and we encourage you to review them:
We have no control over the cookies placed by these third parties once their scripts are active on your browser.
7. Changes to This Policy
We may update this Cookie Policy from time to time as we add new features to our website or as the law changes. Updates will be reflected in the "Last updated" date at the top of this page. We encourage you to review this page periodically to stay informed.
8. Contact Us
If you have questions about our use of cookies, please contact us:
- Selasih Finance
- Jalan Tun Abdul Razak 23, 80000 Johor Bahru, Johor
- Phone: +60 17-628 4901
- Email: [email protected]